From the monthly archives:

June 2010

Storytelling is an compelling method to build brand mythology according to the CMO of Newsforce Dana Todd.  Consultant, speaker and author Tom Peters agrees citing Rolf Jensen that, “companies will thrive on the basis of their stories and myths.  Companies will need to understand that their products are less important than their stories.”
There are 5 [...]

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Is Murphy’s Law an idiomatic expression to describe in layman’s terms the application of the second law of thermodynamics? I think it might be and let me explain why.
First allow me to briefly restate Murphy’s law.  The first law of Murphy is ‘Anything that can go wrong, will go wrong’ and according to Brian [...]

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